The image above will be use to analyze different typefaces and contrast created within this ad. It will help us visualize the importance of creating a well design ad by using different typefaces, size and color. The ad was found at https://websigns4u.com/wp-content/uploads/2018/07/hair-product-magazine-ads-ad-by-olay-in-people-is-the-middle-of-rhmediumcom-lovely-max-factor-geminesse-lipstick-rhromvinfo-lovely-768×1024.jpg.
Typography #1
It is found in the tittle in the word PANTENE. We can see it has bracketing at the beginning and end of each letter. It presents a moderate thick to thin transition, it also shows serifs. It is also the focal point on the type, because of being bold, black and size (filling up the page horizontally).
Typography #2
It is represented in the second set of typefaces. We can clearly observe that it is different in size. It is used with two different colors. It is the second type our eyes will focus on in the ad. It is strong, heavy and bold even though smaller in size. It has a lack of serif, and there is no thick/thin transition in the strokes.
Contrast
In this case contrast is represented in the form of size and color.We can appreciate the word Pantene being bold, black and filling up the page horizontally. In the contrary the type at the bottom is smaller and presented in two colors (black & gold). The use of two different typefaces create an effective design.
The image was a good example to analyze and recognize at least two different typefaces and the contrast created by the different sizes and colors use (black & gold). We can clearly see the focal point in the word PANTENE, then slowly directing our attention to the next set of type and so on. It is a well organize and clean design.
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