The following is an image of a tennis shoe of the brand Adidas used for an ad. It will be use to recognized the most important principles in design. The image above was found on google images, but I was redirected to the following link: http://www.koinoniazambia.org
Alignment
It is represented in this image with the typeface along with the tennis shoe being align to the left. Allowing for more white space and giving it a cleaner look.
Color
In this ad we can see that color is being repeated with the use of black and gray, not only in the background but on the tennis shoe. This gives the opportunity to ad 2 bright colors to make the image pop even more and the use of white in the typeface to differentiate and not get lost to attract the consumer even more.
Repetition
It is found in the use of color (white) on the typeface to create a sense of unity. Most importantly the used of the same lowercase font found on the logo and the content of the ad communicating to consumer or viewer that it is as important as the name of brand.
Contrast
It is well represented with the used of light & dark colors, but specially the use of red and blue to create interest to the viewer. It allows excitement to the ad. Another element creating contrast is the font size being bigger on top but they are all lowercase, and at the bottom they are smaller but all caps.
Proximity
It is found in the connection created with the font, being place so close together gives a sense of unity. The relationship between them indicates they are all important. It provides a more organized look to the ad, allowing for more space for the image.
This ad is very clean and simple yet provides with all the design principles. Being a shoe campaign in which you need to emphasize the image to attract the consumer and at the same time make sure there is no loss of interest by so many elements going around this ad is a good example, subtle and simple color used in the font, a very simple background and tennis shoe with a splash of red an blue to make the ad pop.
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